Business Consultant and Trainer (858) 304-0043

About Us

Pam (PJ) Russell, Founder and President of The Full Potential, is a business consultant/trainer, client relations “guru” and follow-up specialist. The Full Potential, specializes in helping small businesses and start ups realize their purpose and mission. With her direction and facilitation, CEOs, COOs and solopreneurs identify their profitable target markets and define the sales and referral marketing strategies they will use to reach them. With more than 30 years of business operations, sales and referral marketing experience,  Pam has helped more than 500 clients generate more than $20 million dollars. Her niche is engaging, educating and empowering entrepreneurs to reach their full potential by teaching them the art, science and power of building relationships via her programs and workshops. Pam is an accomplished speaker, a multi-faceted trainer and a published author.

Pam’s keys to success . . . corporate and entrepreneurial experience, integrity, clear communications, creativity, an ability to see the big picture while focusing on a profitable bottom line.

Pam can be reached at or (858) 304-0043.


University of Maryland, BA – Bachelor of Arts Degree in Linguistics
University of Phoenix, MBA – Masters of Business Adminstration
Numerous Sales, Marketing, Management Training Courses

Pam Russell

Pam (PJ) Russell