What is a Target Market?

A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Do you REALLY know who your SPECIFIC target markets are? If you think that “everyone” can use your services, then you need to better define those markets. Hit Your Mark for $uccess! will help you define your ideal target market(s) and then you can better allocate your marketing budget to those particular markets! Come join us on February 25!